Digital Marketing

Start developing a strategy to promote and manage your business online

Conversion Rate and Analysis

After completing all the hard work and starting to generate traffic, it’s imperative to ensure you’re able to then convert that traffic into customers, followers and ultimately sales. Goal conversion rate and analysis is the process of tracking user engagement through key performance indicators, mouse and page navigation.

Analyzing customer interaction and click through rates is key to understanding why customers buy and adopt products and services. Conversion rate and analysis is about using tools and techniques to gather meaningful information about the customers interacting in your digital space. With the right approach you can boost sales and start learning more about what your customer wants.

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Emails that include social sharing buttons have a 158% higher click-through rate.

For every $1 spent, $44.25 is the average return on email marketing investment.

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Social Media Marketing

With the number of people using social media platforms almost doubling since last year, it’s now the perfect time to move into this space if you’re not already. A well formed marketing strategy that utilizes the tools and advancements in monitoring and reporting, will almost guarantee success.

Effective use of social media can really help to promote your company and brand, the management however can be un-efficient, time consuming and not cost effective. We can execute and manage social media campaigns based on your targeting requirements and build a centralized content delivery method from a CMS to all attached social media platforms. This management and delivery method will allow you to effectively engage your social audience consistently and with professionalism.

Re-Marketing

This digital marketing technique involves targeting customers who have already expressed an interest in that type of business product or service. It’s the classic “Now I’ve seen it, I seem to be seeing it everywhere”, well that’s actually no coincidence!

Remarketing has shown to be so effective because you’re directly targeting customers that have already shown interest in your product or service. This results in higher conversion rates and an improved ROI over traditional online advertising. Depending on your industry this can have some fantastic results, but if not implemented correctly you may as well start throwing your money out the window.

Email & Search Engine Marketing/Advertising

Today, email marketing is one of the biggest forms of digital marketing on the planet, growing your mailing list can significantly help to grow your business by keeping your customers updated on your progress and promotions.

We can assist in the design and creation of custom email templates which are engaging and responsive across platforms as well as unique and non-irritable email subscription forms for your website.

  • Email recipients made at least one purchase last year based on a promotional email. 44%
  • Women click more often than men on mobile emails. 10%
  • Roughly half of an email list will be active – either opening or clicking on emails 50%